Here’s why Samsung rejected Apple’s offer for OLED panels in the iPhone SE 4. Learn about alternative suppliers and potential impacts on production.
Recent leaks have fueled excitement around the iPhone SE 4, hinting at significant upgrades for Apple’s budget-friendly smartphone. The device is expected to take design cues from the iPhone 14, featuring a 6.1-inch LTPS OLED display with a 60Hz refresh rate. Despite these upgrades, it’s anticipated to retain a single rear camera setup.
Apple’s OLED Panel Problem
However, negotiations hit a snag as Apple and Samsung Display failed to reach an agreement on the cost of OLED display panels for the iPhone SE 4. Samsung reportedly offered the panels at $30 each, a price deemed too steep by Apple, leading to the rejection of the offer.
Consequently, Samsung has exited the negotiation process, leaving Apple to explore other options. Seeking a more budget-friendly solution, Apple aims for a cost of $25 per panel.
Turning to BOE for Display Production
With Samsung out of the picture, Apple is now considering Chinese manufacturer BOE to meet its display production requirements. This decision reflects Apple’s focus on cost-saving measures for its budget-oriented iPhone SE line, recognizing displays as one of the most expensive smartphone components.
Potential Impact on Production and Retail Price
Despite these negotiations, the iPhone SE 4 is rumored to offer exciting features such as Face ID, an upgraded 48 MP rear camera, and a faster processor. However, the change in display suppliers may influence production schedules or the final retail price of the device.
Apple is reportedly gearing up for a substantial initial production run of around 15 million units when the iPhone SE 4 launches in 2025. This ambitious goal underlines Apple’s confidence in the demand for its budget-friendly smartphone offering.
In summary, while negotiations with Samsung have hit a roadblock, Apple remains determined to deliver a compelling iPhone SE 4, balancing advanced features with cost-effective production strategies.
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