Realme’s Note Series Skips India for Global Expansion, CEO Confirms

Realme’s Note 50 series skips India, focusing on global markets. Ambitious sales targets set for 2024 with a commitment to quality and enhanced after-sales support.

Realme Note Series

Realme is gearing up to introduce its Note 50 series in various global markets, but surprisingly, India is not on the list. The company’s Vice President, Chase Xu, disclosed the countries where the new series is set to launch, excluding India.

CEO Confirmation On Realme Note Series Launch

Chase Xu, in a recent post on X, shared the exciting news about the upcoming Note series. The countries set to witness the launch include the Philippines, Vietnam, Thailand, Italy, Bangladesh, and Myanmar. However, India, a significant market for Realme, is conspicuously absent from this lineup.

CEO’s Revelation and Focus on Sub-$100 Segment

Francis Wong, Realme’s CEO, has already disclosed that the first Note smartphone will make its debut in the Philippines on January 23, followed by two more releases. The series aims to target the sub-$100/€100 (around Rs 8,000) price range, positioning it below mid-range offerings.

Strategic Considerations for India

Realme recognizes the unique dynamics of the Indian market, predominantly driven by online sales. With this in mind, the company believes it can leverage its existing portfolio, including the Narzo sub-brand that focuses on mid-range and entry-level smartphones.

Despite bypassing India for the Note series, Realme has set an ambitious sales target of 10 million units in 2024. The company expresses confidence in the series, emphasizing superior build quality, distinctive designs, and premium materials.

Realme’s Future Plans

Realme aims to tackle common issues associated with entry-level devices, including quality control. The company pledges enhanced after-sales support, promising longer warranties and more frequent updates compared to competitors.

As Realme expands its global footprint, the impact of the absence of the Note series in India remains uncertain. The fiercely competitive Indian market will continue to be a focal point for Realme, and the company’s strategic decisions will shape its position in the coming months. Now let’s take a look at how this new Note 50 smartphone is.

Realme Note 50 Specifications

  • Display: The phone has a 6.74-inch IPS LCD panel with HD+ resolution, a smooth 90Hz refresh rate, and a 180Hz touch sampling rate.
  • Performance: Realme Note 50 brings the power of a Unisoc T612 budget chipset, 4GB of RAM, and a 64GB of internal storage option.
  • Battery: The whole system is backed up by a 5,000mAh battery and 10W fast charging support.
  • Camera Setup: In the camera system the phone boasts a 5-megapixel front camera and a promising 50-megapixel dual-camera system on the back for capturing those special moments.
  • Operating System: The device comes pre-installed with Realme UI T-based Android 13 Go edition, providing a seamless and user-friendly experience.
  • Other Features: The Note 50 is also equipped with a side-facing fingerprint sensor, face unlock, USB Type-C port, 3.5mm jack, WiFi 5, and Bluetooth 5.0.

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